Pranzo Waitrose - Traditional Italian Cuisine
Branding & Packaging Design
Branding & Packaging Design
Waitrose’s Pranzo organic range offers a selection of chilled vegetarian lunches of traditional Italian cuisine such as cold pasta salads, focaccia breads, traditional cakes, and sparkling juices. The packaging is designed for convenient lunches on the go, with carrier handles and securely sealed designs. All the packaging is 100% recyclable.
The patterns of ingredients featured throughout the packaging were inspired by the patterns of Italy; cobbled streets, ceramic tiles, flourishing vineyards. The surface graphics of the packaging reflect traditional Italian cuisine and the authenticity of the best and freshest ingredients.
This project is featured in the book ‘Packaging Structures’, published in March 2012 by Sendpoint Ltd.
